SUPERBOWL
Leading the development of award-winning and conversation starting Super Bowl campaigns ten different times requires bold decisions and powerful storytelling. Additionally, evolving the strategies to encompass social activity, second screen participation and activations off the screen forced re-invention each year in order to consistently land in the Top 10 measured Super Bowl ads while maintaining the clever image of Audi as a premium brand.
PROM
Audi | Venables Bell & Partners
GREEN POLICE
Audi | Venables Bell & Partners
COMMANDER
Audi | Venables Bell & Partners
CHALLENGER CREATIVE MOMENTS
Bringing the challenger brand spirit into American culture requires a strong understanding of the moments when consumers want to engage with your brand and then building stories that make it relevant in today’s dynamic media market.
DUAL
Audi | Venables Bell & Partners
Identifying cultural moments such as 2016’s first presidential debate with a message about “choosing the next driver wisely” that got Super Bowl level TV/social results in a clever reverse “Dual” between two valets further was noted as #3 in Forbes Top 10 2016 campaigns.
NEW SANTA
Audi | M/H VCCP
To usher in the holiday spirit, Audi introduced the world to the new RS 5 Sportback and a reinvention of a true holiday classic, Santa.