PARTNERS IN PERFORMANCE
Creating unique brand experiences for the customer and doing it in a way that reinforces the brand promise played a crucial role in identifying brand partners. As a performance, design and technology brand, partners were made that could elevate these attributes and bring them to life in the actions and content that was created.
AUDI + US SKI & SNOWBOARD TEAM
For over five years, Audi-sponsored USSA events featuring top talent including Olympic gold medalists and Audi FIS World Cup champions Lindsey Vonn, Bode Miller and Ted Ligety, along with Olympic champion Julia Mancuso and Olympic bronze medalist Andrew Weibrecht. The sponsorship included developing the documentary, Truth in Motion, following the U.S. Ski Team on the road to the 2010 Olympics in addition to acting as the official vehicle for the team in the United States and Europe.
TRUTH IN MOTION
Documentary film created for the US Ski Team’s preparation for the Olympic Games.
MEMORIES
[Venables Bell]
Leveraging fellow challengers like Bode Miller from the US Ski Team gave merit to the partnership and use cases even for new vehicle launches.
AUDI + SOCCER
FIFA SCOREBOARD / MLS PARTNERSHIP / DC UNITED-AUDI FIELD NAMING RIGHTS
AUDI WORLD CUP SCOREBOARD
The World Cup is the most socially active sporting event around the globe, but without an official partnership with FIFA, it's difficult to be part of this online conversation. Set up in Brooklyn in less than two weeks, a combination of shipping containers, twenty-eight A8 vehicles , a live camera, and a little firmware hacking brought the scoreboard to life using the Four Ring's signature LED headlight technology to broadcast scores in real-time to Manhattan and digitally distributed them to fans around the world.
BRONZE, CANNES LION: OUTDOOR
GOLD EX AWARD - BEST ACTIVATION OF A SPORTS SPONSORSHIP, EXPERIENTIAL MARKETER
FEATURED IN THE CREATIVE REVIEW ANNUAL 2015
AUDI + MAJOR LEAGUE SOCCER
Building brand awareness was critical for Audi earning its rightful place among the premium automotive luxury players in the segment. When the opportunity arose to secure the official automotive partner of Major League Soccer (MLS), Audi created experiences, TV broadcast rights deals with ESPN/FOX and leveraged programs with the local dealerships to integrate customer opportunities with the performance and technology story into the fastest growing sport in America that delivered a 3-to-1 ROI.
13 LOCAL TEAM LOCAL RETAIL STRATEGY
Leveraged local MLS teams across the country in partnership with local dealer groups to build parent ride and drive events, preferred parking, special Audi customer benefits in stadium and alignment with performance oriented target consumers.
NAMING RIGHTS - AUDI FIELD / PARTNERSHIP WITH DC UNITED MLS SOCCER TEAM
Upon securing the Official Automotive Sponsor of MLS, Audi knew there was a need to have a headquarters-based support in the Washington D.C. area for employees, customers, local retail partners and to build brand the brand presence. Partnering with the local MLS team, DC UNITED, was just the beginning that led to securing the naming rights for the construction of the new DC UNITED stadium, AUDI FIELD.
