ONE-FOR-ONE IMPACT
Creating marketing that had relevance to target customers but also provided an opportunity create brand amplification was always important. Building stories that have an impact can often be the case by working with partners who bring credibility and unique ideas. Working with TOMS allowed Audi to create a unique customer experience while doing something for individuals in need.
AUDI + TOMS
[Venables Bell: TUNNEL]
Through an exclusive collaboration, Audi and TOMS designed a limited-edition pair of shoes and sunglasses that were offered to every Audi buyers during Audi sales events. For every vehicle sold, a customer received a pair of shoes or sunglasses and TOMS donated an equivalent 100,000+ shoes and glasses to children in need.
