Identifying partners that share the disruptive, challenger brand tone assisted in elevating the brand image in America. Building conversation starting content that highlighted the merits of the partner brands entertained consumer audiences while being used as a public relations/social media amplification tool.
AUDI + REDBULL
CHAIN REACTION
The Red Bull Air Force owns the sky while the Audi RS7 acts as 560-hp ground control in this epic aerial showdown in Moab, UT.
AUDI + AMAZON GO
TEST DRIVE TO THE UNKNOWN
Audi offered a first-of-its-kind test drive for shoppers at Amazon Go’s original checkout-free store location in Seattle. True to the checkout-free experience, customers were given the opportunity to pick up a “key box” from inside Amazon Go and simply walk out of the store to get into an all-new Audi A6 for a test drive. Once the 30-minute Audi test drive was complete, customers were surprised with the option to enter a sweepstakes to win an extravagant multi-day experience to Munich.
AUDI + AIRBNB
[Venables Bell: DESOLUTION]
As part of its Emmy Awards sponsorship, Audi partnered with Airbnb to offer fans the chance to book three-day getaways in Death Valley, Nevada accompanied by the 2017 Audi R8, to use during their stay. The campaign was well-received to the point that AirBNB sold out within 7 seconds of the spot airing during the Emmys.