Creating distinctive influencer strategies that align with the brand image of Audi while selectively supporting the thought leader, performance or technology attributes of the brand were designed for authentic engagement while amplifying the brand’s presence through social media and public relations.
AUDI + REDDIT
AUDI SPORT THINK FASTER
[MUH-TAY-ZIK / HOF-FER]
To position the high performance R/RS models, a live content series called ThinkFaster was created featuring cultural influencers as they answered questions at over 100 mph submitted via reddit.