CLICKS TO CAR SALES
Managing an effective funnel experience to channel the demand for conversion to actual new/used cars, service experiences and parts sales is crucial to the profitability of Audi. Led the proprietary development of a program that tracked actual media clicks through their shopping experience, site activities, lead submission and then name match back on vehicle sales to deliver a 30% higher effectiveness in reach the first three years. Built all CRM loyalty/conquesting programs which delivered 25% of vehicle sales.